Maximizing ROI: WiFi Marketing vs. Traditional Marketing | Wi5 Global
The marketing industry has undergone significant transformation in recent decades. Gone are the days when a simple newspaper advertisement could make your phone ring endlessly with inquiries; today, things have changed. According to a survey, 84% of consumers dislike traditional advertising, with 69% choosing to skip ads altogether. This finding is supported by another study, indicating that 80% of consumers prefer personalization. In this digital era, the question arises: which personalization strategy reigns supreme in the competitive business landscape? The answer is wifi marketing.
The precision and effectiveness of guest wifi for business have convinced some big companies, heavily reliant on traditional practices, to reconsider their marketing strategies. However, the debate between wifi marketing and traditional marketing is still ongoing. We understand that you don't have time to be a committee member in this discussion. As a business owner, you need a potent and instant solution to maximize your ROI.
Thus, Wi5 GLOBAL, a global wifi marketing solution aims to provide a better answer to this ongoing battle by examining both sides. Join us now to be the brand setting the marketing trends 2024!
Table of Contents
What is traditional marketing?
What is wifi marketing?
Know the difference between wifi marketing and traditional marketing
What is traditional marketing?
Traditional marketing is the conventional practice of selling products or services without utilizing digital channels. These methods often involve offline channels and are characterized by their one-way communication approach, targeting a broad audience. Let's go through some of its forms:
Print Advertisement: It involves advertising in newspapers, magazines, etc.
Broadcast Advertisement: It utilizes the mediums of TV and radio to reach the audience.
Telemarketing: Promoting products by making cold calls to customers.
What is Wi-Fi Marketing?
Unlike other marketing strategies that begin when the customer leaves the store, wifi marketing takes a different approach. When consumers visit your store, they connect to the guest wifi for business to access stable high-speed internet. Upon attempting to log in, users are directed to a login page where they are required to provide some user identification details, such as their name and phone number. This information makes your future advertising strategy more precise. Additionally, the login page or captive portal becomes an excellent medium for promotion, empowering users with real-time engagement.
Know the difference between Wi-Fi marketing and traditional marketing.
Personalisation
Wireless marketing: This marketing strategy is characterised by its personalized approach, it collects valuable data from customers, including demographics, preferences, and behaviour patterns in real-time. This information allows businesses to tailor marketing campaigns to suit individual preferences. Wi5 GLOBAL, one the best wifi marketing agencies simplifies this process by offering segmentation; consumers sharing the same taste will be organised in a single database. Hence, you can deliver personalized content that resonates with a large group of people at a single stretch.
Traditional Marketing: Traditional marketing lacks real-time data collection capabilities and relies on broader demographic targeting. Personalization to the level seen in wireless marketing is challenging due to limited data and segmentation capabilities.
Customer Loyalty
Wireless Marketing: Do you know that 75% of consumers wish for free wifi access when stepping into your business premises? With guest wifi for business, you can create a positive user experience. Coupled with tailored offerings, this strategy creates a memorable impression, fostering brand loyalty and encouraging repeat business.
Traditional Marketing: Traditional marketing primarily serves as a tool for brand awareness. Engaging content serves as the only means to capture consumer attention.
Real-time Engagement
Wireless Marketing: The captive portal becomes an exceptional platform for real-time engagement. Businesses can display targeted promotions, discounts, or surveys on this page. You can make this engagement more interactive by incorporating marketing trends 2024, such as AR features or AI. However, customization itself creates an appealing consumer experience. Hence, Wi5 GLOBAL has integrated various interactive elements for customization.
Traditional Marketing: Real-time engagement is challenging with traditional marketing. Feedback, data collection, and campaign adjustments occur more slowly, limiting the ability to engage with audiences in real-time as compared to digital counterparts.
Cost-Effective
Wireless Marketing: The expenses associated with traditional marketing can be significantly higher than the infrastructure investment required for implementing guest wifi for business. In addition, wireless marketing opens new opportunities for earning to offset free WiFi expenses, such as brand collaboration by offering a promotion space on the splash page.
Traditional Marketing: Content creation and promotion demand substantial effort and investment in traditional marketing.
Robust Analytics
Wireless Marketing: This marketing tool provides an in-depth analysis of your ad campaign's performance, consumer movement inside the premises, and peak hours. Consequently, your advertising team will be well-prepared to predict marketing trends 2024.
Traditional Marketing: Once the promotional material is in the market, you cannot make any alterations to the ad campaign, nor gather any physical evidence of how your advertisement performed.
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